Comments on: Adwords Black Book Swiped

By: Telian Adlam

Telian Adlam — Wed, 09 Aug 2006 14:34:04 +0000

Hi Paul,
I don’t think the author would appreciate my blabbing it in an open forum after going through such great pains to keep it secret

~ Teli

By: Paul

Paul — Wed, 09 Aug 2006 13:03:29 +0000

Hi Teli,

So who is the author of the AdWords Black Book?

Kind regards

Paul

By: Telian Adlam

Telian Adlam — Tue, 20 Jun 2006 23:32:37 +0000

Hi Mark,
Thank you for coming by and posting the link, it’s appreciated.

Sorry about the noreply e-mail, it’s the default e-mail for the comment reply notification, which I’m off to update now.

~ Teli

By: MarkN

MarkN — Tue, 20 Jun 2006 23:22:02 +0000

You asked for a link with a noreply email so I’m adding it here;

Tested Advertising Methods - John Caples

By: Telian Adlam

Telian Adlam — Tue, 20 Jun 2006 22:12:15 +0000

Thanks for the tip Mark,
By any chance, do you have a link? If not, there’s always Google

~ Teli

By: MarkN

MarkN — Mon, 19 Jun 2006 06:10:30 +0000

If you like sales letters and the like, take a look at a book called “Tested Advertising Methods” by John Caples.

By: Telian Adlam

Telian Adlam — Mon, 27 Mar 2006 15:18:16 +0000

Hi X,
I surely didn’t mean to get you all worked up - but you know the importance of having a catchy headline :).

Thank you for the compliments and sharing your conversion rate - you didn’t have to, but it’s most appreciated.

~ Teli

By: X

Sun, 26 Mar 2006 04:38:57 +0000

X almost kicked the box when
he saw “Black Book Swiped”

Nice article Teli - BTW, this
letter has converted at 5.5%

Although I don’t know about
the book cover above the fold
as a recommended trick to put
in the tool kit, I thought it set
the mood I wanted to create.

And the thumbnail looks really
cool on Alexa - OK. That’s the
real reason I did it.