Comments on: Sheepvertisement http://www.buniek.com/marketing/sheep-advertisements.html Destination: Success is where internet marketer and web designer Teli Adlam documents her successful journey managing an online business. Thu, 29 Jul 2010 12:35:28 +0000 http://www.buniek.com?v=2.7.1 hourly 1 By: Telian Adlam http://www.buniek.com/marketing/sheep-advertisements.html/comment-page-1#comment-96 Telian Adlam Mon, 24 Apr 2006 23:11:00 +0000 http://www.buniek.com/marketing/sheep-advertisements.html#comment-96 I should also mention that the article I'm referencing went into a little more detail than the NYT article about the fine and ROI of sheep leasing. ~ Teli I should also mention that the article I’m referencing went into a little more detail than the NYT article about the fine and ROI of sheep leasing.

~ Teli

]]> By: Telian Adlam http://www.buniek.com/marketing/sheep-advertisements.html/comment-page-1#comment-95 Telian Adlam Mon, 24 Apr 2006 23:08:57 +0000 http://www.buniek.com/marketing/sheep-advertisements.html#comment-95 Hi Sarah, Thanks for stopping by and commenting. Also, thanks for the link to the NYT article, had not known about it. And I'm inclined to agree that this is most likely a publicity stunt for the viral effect, but I've read (can't remember where at the moment) that the advertising has been effective for hotels.nl. This came about after they found out they were going to be fined as the ads are considered billboard advertising which is illegal. I'll try to hunt down that link... ~ Teli Hi Sarah,
Thanks for stopping by and commenting. Also, thanks for the link to the NYT article, had not known about it.

And I’m inclined to agree that this is most likely a publicity stunt for the viral effect, but I’ve read (can’t remember where at the moment) that the advertising has been effective for hotels.nl.

This came about after they found out they were going to be fined as the ads are considered billboard advertising which is illegal.

I’ll try to hunt down that link…

~ Teli

]]> By: Sarah http://www.buniek.com/marketing/sheep-advertisements.html/comment-page-1#comment-94 Sarah Mon, 24 Apr 2006 18:50:42 +0000 http://www.buniek.com/marketing/sheep-advertisements.html#comment-94 I'd have been inclined to link to a more reputable source such as the <a href="http://www.nytimes.com/2006/04/24/world/europe/24sheep.html?hp&ex=1145937600&en=27ef032aa8cd6544&ei=5094&partner=homepage" rel="nofollow">NYT</a> to dispell the old hoax claims :) Personally I've just been driving round the top of New Zealand and there were so many sheep no farmer could possibly dress them all although I guess if they were dressed it would catch our attention! I don't know how the Dutch normally dress their sheep but this appears to be one of those ad campaigns where the real effort is in the viral factor (ie getting publicity for the campaign) than in the effectiveness of the campaign itself. We'll see! I’d have been inclined to link to a more reputable source such as the NYT to dispell the old hoax claims :)

Personally I’ve just been driving round the top of New Zealand and there were so many sheep no farmer could possibly dress them all although I guess if they were dressed it would catch our attention!

I don’t know how the Dutch normally dress their sheep but this appears to be one of those ad campaigns where the real effort is in the viral factor (ie getting publicity for the campaign) than in the effectiveness of the campaign itself.

We’ll see!

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