Where is the internet marketing world going? Every so often I come across a sales page offering everything up to and including the kitchen sink.
Sometimes I’m tempted to whip out my wallet, but better judgment usually gets ahold of me first. Ten or more ebooks, all at least 20 pages long, some are over a hundred pages long. That’s 200+ pages of content to read through. A person would end up spending more time reading than actually getting started with the techniques discussed. It’s troublesome, to say the least.
Now that I’m rewriting the OptiNiche guide for the update, these are some of the problems I’m faced with. I certainly don’t want to intimidate anyone with such a vast amount of information all at one time, but I don’t want to leave too much out, and I certainly don’t want anyone to feel shortchanged.
An option is to break up each of the sections into their own small ebook and the customer could read each ebook as necessary. Then, I see these sales pages with 20 different ebooks by 20 different authors that looks as though it was cobbled together last minute and I certainly don’t want my OptiNiche package to even remotely resemble something like that.
That’s the dilemma, though. People have come to equate more with better. So many hundred page ebooks that are circulating could have been written in 30 pages or less, but the author understands the perceptions people have and add filler. Hopefully I’ll be able to change that with my next OptiNiche release. Less is more.
[...] Section three is where you start getting into the meat of the ebook. It explains how and why the $7 method works. We see it (and do it) every day, but it’s so simple, we rarely pay attention to it. And when I came to the subtitle, “Does Anything Really Need 300 pages?“, I wanted to jump up and clap. Finally, someone understands that more doesn’t mean better. [...]
[ February 3rd, 2007 at 4:01 pm] [ #Link ]