Taking a general inventory of my domain names revealed that I had a number of websites collecting dust. I’m sure I had big plans for some of them at the time of registration, but after a couple years and a shifting business, I knew the likelihood of growing those domains into bustling websites would be slim to nil.
After discussing the problem with a couple friends, I’ve decided to sell the websites I’m not passionate about or require more time than I can give. Instead of letting them rot, I’d much rather place them in capable hands. This will be a huge leap for me as it’s the first time I’ve ever sold a website.
To make things more interesting, the website I’ve decided to put up as the test subject comes with a product, full content, and an already existing user base — in other words, it’s a completely functional website, not just a domain name; It also happens to be one that I’ve poured a lot of time and attention into.
Now, it’s all about the leaning curve…
Preparing For the Sale
For the first website to sell, I chose one I do love and felt I’d been neglecting for the past few months. With an objective eye, I decided that my personal business and desires were moving in a different direction, but I didn’t want to see it go to waste. Personally, I would love to see it flourish.
The website already has an existing customer base, however, I was concerned about their privacy and their feelings. After some deliberation, I’ve decided that I will ask whether they want to stay in the customer database after the sale.
However, it would need to be made clear that the new owner would have no obligation of providing them with an update or support if they choose to remove themselves from the customer database.
Another aspect of preparation is the actual packaging of the website. That means the databases need to be backed up, the files need to be downloaded, and the entire website needs to be zipped for shipment.
Places to Sell A Website
Doing a quick online search reveals a number of places to sell a domain, but based on the type of domain I’m selling and the target audience, I figured the Warrior Forum and 5 Star Affiliate forum would be the ideal places to put up an offer. The website may also be listed at the Digital Point and Site Point forums for additional exposure. Because each forum has its own specific rules, it’s important to note them and abide by them to avoid ruffling any feathers.
Domain Valuation
Thinking back to a conversation with Paul Short late one evening, I remember he mentioned that a website can be valued based on its net revenue per anum. Some other factors I’m taking into consideration are:
- Domain name: the domain has an easy to remember name and is returned for multiple searches for the phrase.
- Current marketing: though the domain has not been marketed to its fullest potential, there are already a number of back links and recommendations in place.
- Age of domain and length of registration: the domain itself is relatively young (only a year), however, the registration has been renewed. (At the time, I had extremely high hopes for this site.)
- Number of domain names: Because I wanted to be prepared, two other domains were registered in addition to the main site name. The other two domains redirect to the main site, however, any three can easily be used as the main one.
- Content: the website comes with a pre-written salesletter, graphics, and video, all of which are unique.
Deciding On Sale Terms
Since this will be my first website sale, I want to make sure my assets are covered. Ideally, I want to transfer complete ownership and rights to the website and product. For the first month, I may offer basic support (i.e. answering product or website functionality question), but nothing beyond that. The goal is to simplify. On on the flip side, I also want to make sure the new owner makes a smooth transition and can properly grow the site into the powerhouse it was meant to be.
I’m beginning to think it would be much easier to sell a domain name as opposed to an established website because there is much more to consider when you’re selling a website. Before finalizing anything, I will certainly be seeking the advice of those who have been there and back — successfully.
My hope, by selling off the unnecessary websites and domains, is to simplify my life. Simplifying will allow me to focus more intently on the sites I truly love and am passionate about without the others looming over me like a bad dream.
