This is the first part of the $7 Secrets case study.
You could conceivably write a report on any topic, but if there’s no market for it, you will need to work harder to get a return on your efforts.
For my report, I lucked out on selecting a topic because it had just become popular due to increased exposure. It was a subject that I enjoyed immensely and had studied for quite a while, so writing it wouldn’t be difficult for me.
To double check the marketplace, I decided to do a couple searches for other websites, forums, and products. I deliberately opted to hold off on the keyword research because SEO would need to come later.
These reports aren’t about building traffic via search engines, it’s about finding creative ways to market. Of course, you can’t rule out search engine traffic altogether, but it’s something that can wait until later.
If you’re writing your own report and are looking for a topic, start with something that is near and dear to your heart. Look at your hobbies, your friends and family’s hobbies, watch television to spot any new trends on popular shows, or read what topics the magazines are covering.
One note, however, is that discovering a new topic from watching a popular television show or reading a magazine means that you will need to work quickly to get the report out before the wave of interest dies down.
Once the topic has been carved out in stone, it’s time to begin writing the report and preparing it for its debut.
[...] Choose a topic [...]
[ April 25th, 2007 at 10:25 pm] [ #Link ]